Burberry Prorsum A/W 2015 was all about patchwork, patterns and prints. But it remains to be seen whether consumers will be tired of all hippie vibes by the time the collections hit the stores, according to Sabrina Shim.
Patchwork, Patterns and Prints was the name of Burberry Prorsum’s A/W 2015 collection, which took us on a boho ride filled with floaty dresses, ponchos, cropped waistcoats and plenty of fringing. Creative director and CEO Christopher Bailey was mainly inspired by a quilting technique named for Durham, a town in North Yorkshire near Bailey’s birthplace – floral and paisleys mingled effortlessly with animal prints, camouflage and mirrored embroidery.
With Claire Maguire, accompanied by a huge choir, belting out tunes such as House of the Rising Sun and My Sweet Lord, there was a joyous and free-spirited atmosphere. Even Kate Moss, sitting front row with Cara Delevingne, Jourdan Dunn, Mario Testino and Sam Smith, managed to crack a smile behind the shades.
As per usual, Burberry led on the digital front. Followers from around the world could tune in via Snapchat along with live-streaming and the usual social media channels, but also could trigger the #Tweetcam if they tweeted to the Burberry account. A personalised photo from the show was then pinged back to them.
With the 70s still going strong for another season all over the catwalks, it remains to be seen whether consumers will be tired of all hippie vibes by the time the collections hit the stores. But in the immortal words of Noel Fielding as Vince Noir in
The Mighty Boosh: “It’s impossible to be unhappy in a poncho.”