Ett samarbete mellan Hobo Hotell och Nuda
För några månader sedan så drog jag till Berlin för att hälsa på och fota hos designstudion Studio Aisslinger. Jag drack kaffe med grundaren Werner Aisslinger och fick veta allt om deras senaste designhotell och koncept, Hobo Hotell.
Hobo öppnade för bara en månad sedan i Stockholm på Brunkebergstorg 4. Jag och Christina var där för några dagar sedan och tog en kaffe, allt var så fint! Så häftigt att först fått se alla ritningar och bilder, till att sedan få se allt irl.
Här är bilderna och intervjun från besöket, som gjordes för att publiceras i Nuda 2. Tycker det är så fint att Hobo ville göra det här samarbetet med Nuda. Ett bra samarbete innebär bra innehåll till tidningen + hjälp att ha råd att trycka upp den. Utan samarbeten hade Nuda kostat extremt mycket mer att köpa.
We sat down with the internationally acclaimed German designer Werner Aisslinger, founder of Berlin-based Studio Aisslinger, whose work includes both architecture and furniture design. Some of which is included in permanent collections at MoMA, Vitra Design Museum and New York Metropolitan. We wanted to learn more about the agency’s first project in Sweden; creating the look and feel for Stockholm’s newest hotel concept Hobo Hotel, for guests who love the adventures of travelling.
Nuda Paper: How did the collaboration between Hobo Hotel and your studio, Studio Aisslinger, start?
Werner Aisslinger: There are brilliant designers in Scandinavia. And I think the Scandinavians are still proud of their designers. And so normally I don’t think they see a need to involve designers from abroad. But we were hired because of the Bikini Hotel here in Berlin, which we made. The bar, Monkey Bar, still has queues on the streets three years after the opening. So I think it’s important to create a place that is not only for hotel guests, but is interesting enough for everybody to come through. A mix of locals and guests. That was, and still is, the goal.
NP: How much did the building and the location of Hobo impact your thinking?
WA: The building is located at Brunkebergstorg and it’s from the 1970s, so we definitely thought about some interior aspects from that time. But it’s not a retro hotel, so we didn’t think about buying retro furniture or doing a redesign of a 70s space. But we just kept it in mind.
NP: What’s your dream for Hobo?
WA: We want people to connect in real life, everything in the public areas was created with a flow of communication in mind. For me, a great hotel is a cozy place for the guests, but also interesting och inspiring enough for the locals to come hang out.
So for example if you guys at Nuda would want to go there and grab a coffee, that would be our goal. When the creatives in a city says, “okay, this is a nice space”. Coming for our big coworking table downstairs, having lunch in the restaurant or drinks with friends at the bar.
No one wants to end up in an empty hotel bar, having a beer alone in the evening and then they go to bed. A hotel used to be this social hub, the epicenter of a city. I think that got lost in a way, but it’s coming back.
NP: What can Hobo give me, that services like Airbnb can’t?
WA: With Airbnb; you dive into a real apartment in a real city and you’re connected to the apartment. But you don’t have access to a coffee shop for example. So the only thing that a hotel can deliver compared to Airbnb is real social ambience where you are among other people. Hotels need to reinvent themselves and that’s what we’ve done with Hobo.
There’s also a kind of pop-up corner; it could be a store or a fashion brand showing their collection or maybe a barber shop. Spaces for events and a shop with local brands. A continuous changing world. I think the only way to go for the hospitality industry is to be nice and friendly, to create a social world that makes you want to be there.
NP: You have collaborated with several local brands, tell us a little bit about that.
WA: This project includes so many various collaborations. For example, we worked with innovative tech brand Teenage Engineering to make this flipdot wall installation for the Lobby. It’s very similar to the old screens at airports showing arrivals and departures, where you can see and hear the sound of the plates constantly flipping. It’s a mix of an art work and information board. The elevators are decorated with custom artwork by art duo VÅR and we worked with Wästberg to design the Wästberg Hobo lighting series.
→ Hobo opened a month ago at Brunkebergstorg 4 in Stockholm. Visit Hobo here!