Alexander McQueen, S/S 1998 Untitled (Golden Shower)
This was at the beginning, but the first time he had a sponsor and a budget. Set designer Simon Costin was working with him on the art direction, Sam Gainsbury on the production. It was initially meant to be called Golden Shower, but someone at American Express eventually found out what it meant and had to be changed to Untitled. Still pornographic, barely-there dresses came up on the catwalk only to be soaked in water. What we can’t see in the video is that the runway was cleared for 10 minutes and black ink filled the lit up plexiglass and that is how the lights went out.
Bill Viola, The Crossing, 1996
Kenzo, S/S 2014