hen Bon was founded ten years ago, most photographers were still using film, Sweden was a developing nation in terms of fashion and the Bon office was made up of a handful of people in a dark basement.
A lot has changed since those early days.
But our love for fashion photography hasn’t. To celebrate our ten year anniversary, we’ve created a special edition magazine featuring a selection of all the fantastic images we’ve had the honour of publishing in this time.
Here’s a preview.
Bon editorial team, 2012
![Photography David Vasiljevic](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years2.jpg?resize=1225%2C712&ssl=1)
![Photography Ola Bergengren (left) and Elisabeth Toll (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years3.jpg?resize=1225%2C712&ssl=1)
![Fotografi Ben Weller (left) and Andreas Sjödin (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years4.jpg?resize=1225%2C712&ssl=1)
![Fotografi Peter Gehrke (left) and Andreas Öhlund (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years5.jpg?resize=1225%2C712&ssl=1)
![Fotografi Aitken Jolly (left) and John Scarisbrick (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years6.jpg?resize=1225%2C712&ssl=1)
![Photography Christian Coijan Coinbergh](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years7.jpg?resize=1225%2C712&ssl=1)
![Photography Henrik Halvarsson](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years8.jpg?resize=1225%2C712&ssl=1)
![Photography Stefan Zschernitz (left) and David Vasiljevic (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years9.jpg?resize=1225%2C712&ssl=1)
![Photography Mark Pillai (left) and Hasse Nielsen (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years10.jpg?resize=1225%2C712&ssl=1)
![Photography Andreas Larsson](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years11.jpg?resize=1225%2C712&ssl=1)
![Photography John Scarisbrick](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years12.jpg?resize=1225%2C712&ssl=1)
![Photography Elisabeth Toll](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years131.jpg?resize=1225%2C712&ssl=1)
![Photography Kevin Mackintosh (left) and Paola Kudacki (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years14.jpg?resize=1225%2C712&ssl=1)
![Photography Peter Gehrke (left) and Elisabeth Toll (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years15.jpg?resize=1225%2C712&ssl=1)
![Photography Mark Pillai (left) and Greg Sorensen (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years16.jpg?resize=1225%2C712&ssl=1)
![Photography Benny Horne](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years17.jpg?resize=1225%2C712&ssl=1)
![Photography Carlotta Manaigo](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years18.jpg?resize=1225%2C712&ssl=1)
![Photography Kai Z Feng](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years19.jpg?resize=1225%2C712&ssl=1)
![Photography Elisabeth Toll (left) and Peter Farago (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years20.jpg?resize=1225%2C712&ssl=1)
![Photography Jimmy Backius (left) and Takay (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years21.jpg?resize=1225%2C712&ssl=1)
![Photography Kevin Mackintosh (left) and Camille Vivier (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years22.jpg?resize=1225%2C712&ssl=1)
![Photography John Scarisbrick](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years23.jpg?resize=1225%2C712&ssl=1)
![Photography Johan Fowelin](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years24.jpg?resize=1225%2C712&ssl=1)
![Photography John Scarisbrick](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years25.jpg?resize=1225%2C712&ssl=1)
![Photography by Elisabeth Toll (left) and Camilla Åkrans (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years26.jpg?resize=1225%2C712&ssl=1)
![Photography Ola Rindahl (left) and Paola Kudacki (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years27.jpg?resize=1225%2C712&ssl=1)
![Photography Steven Pan](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years28.jpg?resize=1225%2C712&ssl=1)
![Photography Stefan Zschernitz](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years29.jpg?resize=1225%2C712&ssl=1)
![Photography Hasse Nielsen (left) and Camilla Åkrans (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years30.jpg?resize=1225%2C712&ssl=1)
![Photography Hasse Nielsen (left) and Erik Lindvall (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years31.jpg?resize=1225%2C712&ssl=1)
![Photography Ben Weller (left) and Kia Naddermier (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years32.jpg?resize=1225%2C712&ssl=1)
![Photography Pierre Björk (left) and Aitken Jolly (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years33.jpg?resize=1225%2C712&ssl=1)
![Photography by Marcus Palmqvist](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years34.jpg?resize=1225%2C712&ssl=1)
![Photography Henrik Halvarsson](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years35.jpg?resize=1225%2C712&ssl=1)
![Photography by Andreas Sjödin (left) and Anoushka Blommers and Niels Schumm (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years36.jpg?resize=1225%2C712&ssl=1)
![Photography Andreas Larsson (lef) and Alessandro Dal Buoni (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years37.jpg?resize=1225%2C712&ssl=1)
![Photography Amy Troost](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years38.jpg?resize=1225%2C712&ssl=1)
![Photography Anti Wendel (left) and Sandra Freij (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years39.jpg?resize=1225%2C712&ssl=1)
![Photography Marcus Ohlsson (left) and Benny Horne (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years40.jpg?resize=1225%2C712&ssl=1)
![Photography John Scarisbrick](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years41.jpg?resize=1225%2C712&ssl=1)
![Photography Bryan Adams](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years42.jpg?resize=1225%2C712&ssl=1)
![Photography Henrik Halvarsson (left) and Andreas Sjödin (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years43.jpg?resize=1225%2C712&ssl=1)
![Photography Mark Pillai (left) and David Vasiljevic (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years44.jpg?resize=1225%2C712&ssl=1)
![Photography Ben Weller](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years45.jpg?resize=1225%2C712&ssl=1)
![Photography Andreas Sjödin](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years46.jpg?resize=1225%2C712&ssl=1)
![Photography Marcus Ohlsson](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years47.jpg?resize=1225%2C712&ssl=1)
![Photography Takay (left) and André Wolff (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years48.jpg?resize=1225%2C712&ssl=1)
![Photography Andreas Larsson (left) and Benny Horne (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years49.jpg?resize=1225%2C712&ssl=1)
![Photography Ben Weller (left) and Aitken Jolly (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years50.jpg?resize=1225%2C712&ssl=1)
![Photography David Vasiljevic](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years51.jpg?resize=1225%2C712&ssl=1)
![Photography Nagi Sakai (left) and Peter Gehrke (right)](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years52.jpg?resize=1225%2C712&ssl=1)
![Photography Tyen (left) and Rankin (right)](https://i1.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years53.jpg?resize=1225%2C712&ssl=1)
![Photography Roger Deckker (left) and Ben Weller (right)](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years54.jpg?resize=1225%2C712&ssl=1)
![Photography Ben Weller](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years55.jpg?resize=1225%2C712&ssl=1)
![Photography Ben Weller](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years56.jpg?resize=1225%2C712&ssl=1)
![Photography Mattias Edwall](https://i2.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years57.jpg?resize=1225%2C712&ssl=1)
![Photography Johan Sandberg](https://i0.wp.com/bon.se/app/uploads/2012/04/Minimag_Bon10years58.jpg?resize=1225%2C712&ssl=1)
Bon’s ten year anniversary special edition magazine
is available in selected outlets.