The nightclub is so much more than just a place to go and dance and drink. For many young people, it can offer a safe space for their self-determination, an open, welcoming place where the emotional stakes are low enough to take a gamble, yet high enough to matter. That’s what Charles Jeffrey thinks, anyway. “Going out is more than going out. It’s visceral, joyous, collaborative, anxious, celebratory,” he says. This is what he communicates with his label, Loverboy, which has its roots in the cult club night of the same name at Dalston’s Vogue Fabrics. Those parties started as impromptu fundraisers to make some coin for Jeffrey’s MA collection at Central Saint Martins, but quickly won him a reputation on the east London fashion scene for his work-hard, play-hard way of life. Now Loverboy, with affirmation from Fashion East’s MAN programme, has become much more than just a place to dance and something to wear. For those in the milieu, it’s more like a way of looking at the world.
Photography Alex Franco (Artist & Agency), Styling Tereza Ortiz (LundLund), Model Leo (D1 Models), Casting Ben Grimes (Webber Agency), Hair Louis Ghewy (The Book Agency), Make up Nobuko Maekawa, Photography assistant Joey Del Negro-Love, Styling assistants Luiza Cirico, Marine Devé, Casting assistant Sadiq Ali Jaffer, Make up assistant Rachel Shram. Special thanks to Katharina and the rest of the team at Laura Bartlett Gallery.